Why "love jihad" in Kerala, India has become a hot social discussion among Malayalees?

Conversion (Change of belief) from one religion to another is not a new phenomenon in Kerala or India or Asia or World. Some journalists or media men or protectors of one religion may not like it. But their criticism should be fact based. They should not create stories in their own. Especially Malayala Manorama newspaper, Kalakaumudi weekly, two secular organizations - Kerala Catholics Bishops Council and Sree Narayana Dharma Paripalana Yogam should have taken care of. They may have religious spirit but it it is not supposed to be such low cl as they reported about "love jihad".